Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies
| Year of publication: |
2009
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|---|---|
| Authors: | He, Xiuli ; Prasad, Ashutosh ; Sethi, Sureshp |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 18.2009, 1, p. 78-94
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