Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain
| Year of publication: |
2021
|
|---|---|
| Authors: | Kennedy, Adrian Patrick ; Sethi, Suresh P. ; Siu, Chi Chung ; Yam, Sheung Chi Phillip |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 30.2021, 11 (26.07.), p. 3881-3905
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13487 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012636591