Coopetition for destination marketing : the scope of forging relationships with competitors
Rauno Rusko
| Year of publication: |
2019
|
|---|---|
| Authors: | Rusko, Rauno |
| Published in: |
Tourism planning and destination marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-292-9. - 2019, p. 75-98
|
| Subject: | Koopetition | Coopetition | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Unternehmenskooperation | Inter-firm cooperation | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943334