Coordinated pricing and production/procurement decisions : a review
Year of publication: |
2004
|
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Authors: | Yano, Candace A. ; Gilbert, Stephen M. |
Published in: |
Managing business interfaces : marketing, engineering, and manufacturing perspectives. - Boston, Mass. [u.a.] : Kluwer Academic Publ., ISBN 1-4020-7614-2. - 2004, p. 65-103
|
Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Entscheidung | Decision |
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Pricing : the critical decision
(1961)
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Essays on the theory of choice under uncertainty and strategic interaction
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