Coordinating a supply chain with negative effect of retailer's local promotion on goodwill and reference price
Lihao Lu, Jianxiong Zhang and Wansheng Tang
| Year of publication: |
January-March 2017
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| Authors: | Lu, Lihao ; Zhang, Jianxiong ; Tang, Wansheng |
| Published in: |
RAIRO. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 51.2017, 1, p. 227-252
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| Subject: | Supply chain coordination | cooperative program | revenue sharing contract | reference price | local promotion | Lieferkette | Supply chain | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion | Theorie | Theory | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1051/ro/2016019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774781