Coordinating Internet Sales with Other Channels : A Performance Measurement Model

by Andreas Pinterits

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

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Year of publication:	2009
Other Persons:	Pinterits, Andreas (contributor)
Publisher:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Subject:	Einzelhandel \| Retail trade \| Vertriebsweg \| Distribution channel \| Electronic Commerce \| E-commerce \| Performance-Messung \| Performance measurement \| Mehrgleisiger Vertrieb \| Leistungsmessung
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XX, 190p. 56 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Preliminary; Introduction; E-commerce multichannel retailing; Performance measurement; Methodology - a structured approach for designing the model; Performance measurement model for e-commerce multichannel retailing; Demonstration of the performance measurement system model; Summary and discussion of results; Back matter
ISBN:	978-3-8349-9950-4 ; 978-3-8349-0845-2
Other identifiers:	10.1007/978-3-8349-9950-4 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521122