Coordinating sales management with product-market requirements
David R. Rink and H. Robert Dodge
| Year of publication: |
1980
|
|---|---|
| Authors: | Rink, David R. ; Dodge, H. Robert |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 19.1980, 4, p. 138-145
|
| Subject: | Produktgestaltung | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002702870