Coordination through cooperative advertising in a two-period consumer electronics supply chain
Yi He, Hang Wang, Qiang Guo, Qingyun Xu
| Year of publication: |
2019
|
|---|---|
| Authors: | He, Yi ; Wang, Hang ; Guo, Qiang ; Xu, Qingyun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 179-188
|
| Subject: | Cooperative advertising | Two-period | Game theory | Supply chain coordination | Lieferkette | Supply chain | Spieltheorie | Werbung | Advertising | Koordination | Coordination | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114152