Coping with unpredictable supply: the role of flexibility and adaptation
| Year of publication: |
2012
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|---|---|
| Authors: | Dreyer, Bent ; Grønhaug, Kjell |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 10 (14.9.), p. 1268-1283
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