Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects
| Year of publication: |
2002
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|---|---|
| Authors: | Pashupati, Kartik ; Arpan, Laura ; Nikolaev, Alexandre |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 24.2002, 2, p. 1-16
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