Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Angie Chung and Kang Bok Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Chung, Angie ; Lee, Kang Bok |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 59.2022, 3, p. 406-426
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| Subject: | corporate communication | CSR | public relations | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488418819133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256548