Corporate brand image in retail banking: development and validation of a scale
| Year of publication: |
2010
|
|---|---|
| Authors: | Bravo, Rafael ; Montaner, Teresa ; Pina, Jose |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 30.2010, 8, p. 1199-1219
|