Corporate brand integration in mergers and acquisitions : an action research-based approach
Joachim Kernstock; Tim Brexendorf
| Year of publication: |
2012
|
|---|---|
| Authors: | Kernstock, Joachim ; Brexendorf, Tim Oliver |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 3, p. 169-178
|
| Subject: | Übernahme | Takeover | Markenführung | Brand management | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Fusion | Merger | Post-Merger-Integration | Post-merger integration | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582150