Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
| Year of publication: |
2013
|
|---|---|
| Authors: | Kalaignanam, Kartik ; Bahadir, S. Cem |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 4, p. 456-472
|