Corporate brand reputation and brand crisis management
Stephen A. Greyser
| Year of publication: |
2009
|
|---|---|
| Authors: | Greyser, Stephen A. |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 47.2009, 4, p. 590-602
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Firmenimage | Corporate reputation | Krisenmanagement | Crisis management | Markenarchitektur | Brand architecture | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524549