Corporate branding literature : a research paradigm review
Anandan Pillai
| Year of publication: |
2012
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|---|---|
| Authors: | Pillai, Anandan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 4, p. 331-343
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| Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Bibliometrie | Bibliometrics | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428107