Corporate brands and identity : developing stronger theory and a call for shifting the debate
Joep Cornelissen; Lars Thøger Christensen; Kendi Kinuthia
| Year of publication: |
2012
|
|---|---|
| Authors: | Cornelissen, Joep ; Christensen, Lars Thøger ; Kinuthia, Kendi |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 7/8, p. 1093-1102
|
| Subject: | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572836