Corporate charisma : how to achieve world-class recognition by maximising your company's image, brands and culture
Paul Temporal & Harry Alder
| Year of publication: |
1998
|
|---|---|
| Authors: | Temporal, Paul ; Alder, Harry |
| Publisher: |
London : Piatkus |
| Subject: | Corporate Identity | Unternehmenskultur | Positionierung <Marketing> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 232 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes index |
| ISBN: | 0-7499-1825-x |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367633