Corporate communication in the management of innovation and change

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.

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Year of publication:	1996
Authors:	Hargie, Colin ; Tourish, Dennis
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 1.1996, 2, p. 3-11
Publisher:	MCB UP Ltd
Subject:	Communications \| Effectiveness \| Innovation \| Organizational change \| Success

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb046524 [DOI]
Source:	Other ZBW resources

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