Corporate communication practice and pedagogy at the dawn of the new millennium

Purpose – To explore the case for, and value of, corporate communication practice in professional development. Design/methodology/approach – This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy. Findings – Successful global businesses recognize the value of corporate communication in meeting the challenges of global business. Originality/value – Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.