Corporate communications and corporate reputation : understanding how (best) practices make a difference
Tibor van Bekkum, Joep P. Cornelissen, and Betteke van Ruler
| Year of publication: |
2008
|
|---|---|
| Authors: | Bekkum, Tibor van ; Cornelissen, Joep P. ; Ruler, Betteke van |
| Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 83-95
|
| Subject: | Markenführung | Brand management | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003690329