Corporate culture and its relation to performance: a comparative study of Taiwanese and US manufacturing firms

This study contributes exploratory evidence on the relationships between corporate culture and company size, competitive environment and corporate performance in the U.S. and Taiwan. The findings indicate that environmental uncertainty – one aspect of industry dynamics – failed to uncover any widespread effects of this variable on Taiwanese firms’ corporate culture. In contrast, not only did we find that the corporate cultural aspects most valued differed from country to country, but that they related to corporate performance in different ways.