Corporate design: a tool for testing

Affirms the great need for corporate designs, yet states that the tests most frequently used are certainly not comprehensive. The reasons for these “partial” tests are explored (focusing on incorrect assumptions, as well as research design and methodology). Concludes that data collection was not completed, and that the next steps are to complete the testing of the current designs.

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Year of publication:	2000
Authors:	Gabrielsen, Gorm ; Kristensen, Tore ; Hansen, Flemming
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 5.2000, 2, p. 113-118
Publisher:	MCB UP Ltd
Subject:	Corporate planning \| Tests \| Corporate communications

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/13563280010338340 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014691478