Corporate dieting : persuasive use of metaphors in downsizing
Heiko Hoßfeld
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoßfeld, Heiko |
| Published in: |
Management revue : socio-economic studies. - Singapore : IMR Press, ISSN 0935-9915, ZDB-ID 1024958-8. - Vol. 24.2013, 1, p. 53-70
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Rhetorik | Rhetoric | Personalabbau | Downsizing (Staff) | Bank | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718303