Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting : conceptual framework and research propositions
Year of publication: |
2014
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Authors: | Javalgi, Rajshekhar G. ; Hall, Kenneth D. ; Cavusgil, S. Tamer |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 6, p. 1193-1202
|
Subject: | Absorptive capacity | B2B marketing | Corporate entrepreneurship | Customer-oriented selling | Cultural distance | International B2B sales | Knowledge-based view | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Intrapreneurship | Verkauf | Selling | Absorption | Beziehungsmarketing | Relationship marketing |
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