Corporate environmentalism and brand value : a natural resource-based perspective
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, and Anisur R. Faroque
| Year of publication: |
2021
|
|---|---|
| Authors: | Rahman, Mahabubur ; Rodríguez-Serrano, M. Ángeles ; Faroque, Anisur Rahman |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 463-479
|
| Subject: | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | Umweltmanagement | Environmental management | Industrie | Manufacturing industries | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1872387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607672