Corporate giving and its impact on consumer evaluations : a meta-analysis
Sajeeb Saha, Kumar Rakesh Ranjan, Ravi Pappu, Saeed Akhlaghpour
| Year of publication: |
2023
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|---|---|
| Authors: | Saha, Sajeeb ; Ranjan, Kumar Rakesh ; Pappu, Ravi ; Akhlaghpour, Saeed |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-13
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| Subject: | Corporate-giving | Fit | Consumer evaluations | Meta-analysis | Donation | Cause proximity | CSR | Donation type | Corporate Social Responsibility | Corporate social responsibility | Meta-Analyse | Fundraising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280347