Corporate identity : a process of strategic interpretation in an MNC
Tuula-Riitta Markkanen
| Year of publication: |
1998
|
|---|---|
| Authors: | Markkanen, Tuula-Riitta |
| Publisher: |
Helsinki : Helsinki School of Economics and Business Administration |
| Subject: | Multinationales Unternehmen | Transnational corporation | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | Firmenimage | Corporate reputation |
| Extent: | IX, 223 S graph. Darst |
|---|---|
| Series: | Acta Universitatis Oeconomicae Helsingiensis / A. - Helsinki : Helsinki School of Economics and Business Administration, ISSN 1237-556X, ZDB-ID 2814502-1. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 201 - 215 |
| ISBN: | 951-791-359-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000682166