Corporate identity at the stakeholder group level
Keith Glanfield, John Saunders, Heiner Evanschitzky, and John M. Rudd
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Glanfield, Keith ; Saunders, John A. ; Evanschitzky, Heiner ; Rudd, John M. |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 2, p. 135-158
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| Subject: | Corporate identity | front-line employees | brand community | corporate brand | brand identification | Unternehmenskultur | Corporate culture | Stakeholder | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2017.1256164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675700