Corporate identity strategy: empirical analyses of major ASEAN corporations

This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public‐listed companies. It seeks to relate corporate identity to the anatomy of strategic planning within major corporations in the ASEAN region.

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Year of publication:	2001
Authors:	Foo, Check‐Teck ; Lowe, Andy ; Foo, Check‐Tong
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 6.2001, 3, p. 137-144
Publisher:	MCB UP Ltd
Subject:	Corporate identity \| Strategic planning \| Surveys

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/EUM0000000005737 [DOI]
Source:	Other ZBW resources

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