Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries
Stephen Wilkins; Jeroen Huisman
| Year of publication: |
2014
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|---|---|
| Authors: | Wilkins, Stephen ; Huisman, Jeroen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2224-2230
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| Subject: | Corporate image | Product choice | Buyer behavior | Stakeholders | Multinational subsidiaries | Firmenimage | Corporate reputation | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Stakeholder | Tochtergesellschaft | Subsidiary company |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400088