Corporate IP management in the global market
Bill Coughlin
| Year of publication: |
2007
|
|---|---|
| Authors: | Coughlin, Bill |
| Published in: |
Business power : creating new wealth from IP assets. - Hoboken, NJ : Wiley, ISBN 0-470-12075-4. - 2007, p. 21-32
|
| Subject: | Internationales Marketing | International marketing | Führungskräfte | Managers | Multinationales Unternehmen | Transnational corporation | Management | Welt | World | Globalisierung | Globalization | Corporate Governance | Corporate governance | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792359