Corporate public affairs : interacting with interest groups, media, and government

Otto Lerbinger

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

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Year of publication:	2006
Authors:	Lerbinger, Otto
Publisher:	Mahwah, N.J : Lawrence Erlbaum
Subject:	Interessenvertretung \| Interest group \| Interessenpolitik \| Lobbying \| Öffentlichkeitsarbeit \| Public relations \| Kommunikationsmedien \| Communication media \| Unternehmen
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	XVIII, 477 S. graph. Darst.
Series:	LEA's communication series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Book Cover; Title; Copyright; Contents; Preface; Part I: Introduction; Chapter 1: An Overview of Corporate Public Affairs; Part II: Interest Group Strategies; Chapter 2: Interest Group Strategies and Forms of Opinion Leader Communication; Chapter 3: Conflict Resolution: Mediation and Negotiation; Part III: Media Strategies; Chapter 4: Proactive Media Relations; Chapter 5: Gaining Semicontrol Over the Media: Broadcast Appearances; Chapter 6: Gaining Complete Control Over the Media: Advocacy Advertising; Chapter 7: Holding the Media Accountable and Suing Chapter 8: Bypassing the News Media: Direct CommunicationPart IV: Governmental Strategies; Chapter 9: Direct Lobbying; Chapter 10: Grassroots Lobbying; Chapter 11: Electoral Activities; Chapter 12: Litigation Communication; Part V: Dominance Versus Competition; Chapter 13: Ascendancy of Corporate Power; Chapter 14: Constructing a Competitive Political Marketplace; Chapter 15: Heeding the Public Interest; Author Index; Subject Index
ISBN:	0-8058-5642-0 ; 0-8058-5643-9 ; 9786612326103 ; 978-0-8058-5642-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014535148