Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Wendy Bolhuis, Menno D.T. de Jong and Annette L.M. van den Bosch
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Bolhuis, Wendy ; Jong, Menno D. T. de ; Bosch, Annette L. M. van den |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 1, p. 3-16
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| Subject: | Corporate visual identity | corporate identity | corporate image | design | logo | rebranding | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1067244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852908