Corporate renaming of stadiums, team identification, and threat to distinctiveness
Stephen Reysen and Jamie S. Snider, Nyla R. Branscombe
| Year of publication: |
2012
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|---|---|
| Authors: | Reysen, Stephen ; Snider, Jamie S. ; Branscombe, Nyla R. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 4, p. 350-357
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| Subject: | Sportstätte | Sports facilities | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581475