Corporate reputation and social media : a game theory approach
Thierry Warin; Nathalie de Marcellis-Warin, William Sanger, Bertrand Nembot and Venus Hosseinali Mirza
| Year of publication: |
2015
|
|---|---|
| Authors: | Warin, Thierry ; Marcellis-Warin, Nathalie de ; Sanger, William ; Nembot, Bertrand ; Hosseinali Mirza, Venus |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 9.2015, 1, p. 1-22
|
| Subject: | social media | social economics | brand tribalism | corporate reputation | Social Web | Social web | Firmenimage | Corporate reputation | Spieltheorie | Game theory | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011332925