Corporate reputation in the era of Web 2.0: the case of Primark
| Year of publication: |
2009
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|---|---|
| Authors: | Rashid, Ahmed T. ; Rahman, Mizan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9 (23.11.), p. 927-940
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