Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value
Roger Haywood
| Year of publication: |
2005 ; 3rd ed
|
|---|---|
| Authors: | Haywood, Roger |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Strategisches Management | Strategic management | Image | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XVI, 320 S 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Manage your reputation. London: McGraw-Hill, 1994 |
| ISBN: | 0-7494-4408-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002626971