Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Da-Chang Pai; Chi-Shiun Lai; Chih-Jen Chiu; Chin-Fang Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Pai, Da Chang ; Lai, Chi-Shiun ; Chiu, Chih-Jen ; Yang, Chin-Fang |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 126.2015, 4, p. 685-696
|
| Subject: | Corporate social responsibility (CSR) | Attribution | Brand advocacy | Industrial brand equity | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481709