Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Jia Yun Wong and Ganga Sasidharan Dhanesh
| Year of publication: |
2017
|
|---|---|
| Authors: | Wong, Jia Yun ; Dhanesh, Ganga Sasidharan |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 22.2017, 4, p. 420-239
|
| Subject: | Luxury industry | CSR communication | Corporate identity | Corporate social responsibility | Corporate branding | Framing | Corporate Social Responsibility | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Markenarchitektur | Brand architecture | Markenführung | Brand management | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-12-2016-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011806599