Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Year of publication: |
2021
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Authors: | Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ; Dörfer, Sabrina ; Schmitz, Christian |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 2, p. 280-303
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Subject: | Corporate social responsibility (CSR) | Luxury companies | Extrinsic CSR attributions | Company-internal CSR | Sustainability | Framing | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
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