Corporate Social Responsibility und Konsumentenverhalten : theoretische Ansätze und empirische Befunde
Jan Waßmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Waßmann, Jan |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Marketing | Verbraucherverhalten |
| Extent: | XXIII, 273 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Würzburg, Univ., Diss., 2012 |
| ISBN: | 978-3-658-02046-0 ; 978-3-658-02047-7 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751291