Corporate social strategy : stakeholder engagement and competitive advantage

Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Figures -- Tables -- Acknowledgments -- 1 Introduction -- The road to corporate social strategy -- Defining corporate social strategy -- Similarities and differences between social strategy and traditional strategy -- Repositioning strategic planning in strategic management -- Summary -- Road map -- Part I: Fundamentals -- 2 Is corporate social strategy ethical? -- Intentions and strategy -- Current approaches to social strategies -- Corporate social responsibility and responsiveness -- Corporate citizenship -- Stakeholder approaches to strategy -- Strategic CSR: the CSR conundrum -- Corporate social strategy -- Ethical analysis -- Conclusion -- 3 Theory of the firm and corporate social strategy -- The altruistic firm -- The case of the coerced egoist -- The strategic case -- Conclusion -- 4 How do we build corporate social strategy? -- Introduction -- Social strategy as business development -- Step 1 -- Identify social opportunities -- Market environment -- Nonmarket environment -- Step 2 -- Step 3 -- Step 4 -- Steps 5 and 6 -- Step 7 -- Conclusion -- 5 Elements of successful corporate social strategy -- Value creation -- Centrality -- Appropriability -- Proactivity -- Voluntarism -- Visibility -- Conclusion -- Part II: The process of developing corporate social strategy -- 6 Competitive environment -- Introduction -- Industry structure - the economist's view -- Prisoner's dilemma model -- Ad hoc model -- Bertrand and Cournot competition -- Conclusion -- Market dynamics - managerial perception -- Generic social strategies -- Conclusion -- 7 From stakeholder management to social strategy -- The social strategy decision -- Sumantha Ghoshal's social capital approach to stakeholder management -- Working with nonmarket stakeholders.