Corporate strategic responses to foreign entry : insights from prospect theory
Year of publication: |
2014
|
---|---|
Authors: | Hutzschenreuter, Thomas ; Kleindienst, Ingo ; Groene, Florian ; Verbeke, Alain |
Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 22.2014, 3, p. 294-323
|
Subject: | Longitudinal study | Multinational enterprises | Firm resilience | Global tire industry | Innovation trajectory | Upstream and downstream innovation | Multinationales Unternehmen | Transnational corporation | Innovation | Welt | World | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Reifenindustrie | Tyre industry | Markteintritt | Market entry |
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