Corporate strategies and the construction of markets at the base of the pyramid
François Perrot
| Year of publication: |
2010
|
|---|---|
| Authors: | Perrot, François |
| Published in: |
Corporate Social Responsibility : from compliance to opportunity?. - Palaiseau : Ed. de l'Ecole Polytechnique, ISBN 978-2-7302-1568-8. - 2010, p. 233-253
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Entwicklungsländer | Developing countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648089