Corporate Strategy and Strategic Positioning in the Age of Digitization

Hardly any company can keep its strategy unchanged in the face of the various challenges brought on by the increasing digitization of the economy and society – with all its opportunities and risks. The success of a company depends in large part on the corporate strategy, which constitutes a guideline for all activities and should regularly be adapted to changes in the environment

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Year of publication:	2020
Authors:	Gleißner, Werner
Publisher:	[2020]: [S.l.] : SSRN
Subject:	Strategisches Management \| Strategic management \| Digitalisierung \| Digitization

Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 6, 2020 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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