Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Ting Li, Guido Berens, and Maikel de Maertelaere
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Ting ; Berens, Guido A. J. M. ; Maertelaere, Maikel de |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/2014, 2, p. 97-125
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| Subject: | Corporate microblogs | corporate reputation | corporate Twitter use | credibility | engagement | informedness | social influence | social media | Twitter | Social Web | Social web | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Web 2.0-Technologien | Web 2.0 technologies | Glaubwürdigkeit | Credibility |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247637