Corporate visual identity systems and brand performance of Kenyan universities
Tabitha W. Waithaka, PhD, Francis N. Kibera, PhD, Justus M. Munyoki, PhD
| Year of publication: |
2015
|
|---|---|
| Authors: | Waithaka, Tabitha W. ; Kibera, Francis N. ; Munyoki, Justus M. |
| Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 5.2015, 2, p. 170-181
|
| Subject: | Corporate Visual Identity Systems | Organizations | Brand Performance | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250734