Correlates of customer loyalty to financial institutions : a case study
Ugur Yavas; Emin Babakus and George D. Deitz; Subhash Jha
| Year of publication: |
2014
|
|---|---|
| Authors: | Yavas, Ugur ; Babakus, Emin ; Deitz, George D. ; Jha, Subhash |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 3, p. 218-227
|
| Subject: | Customer loyalty | Gender | Banking | Intrinsic cues | Extrinsic cues | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bank | Geschlecht | Kundenbindung | Customer retention | Finanzsektor | Financial sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395516