Correlation between Intellectual Capital and Web Trends of Top 30 Companies in Turkey

This study focuses on the correlation between intellectual capital and web trends of the index bist-30, which holds the top 30 companies in Istanbul Stock Market (BIST). The trends of web sites and companies are collected separately via web tools. Also, intellectual capital is studied and measured based on two methods, which are Market Value/Book Value and Value Added Intellectual Coefficient (VAIC) techniques. Data required for studying, measuring and accounting intellectual capital is gathered from web sites, firm annual reports, company financial statements and Public Disclosure Platform (www.kap.gov.tr) published by the BIST administration